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Like so many good ideas, Go GaGa Bags were conceived on a cocktail napkin. Surrounded by new parents lamenting their inability to find a hip, comfortable, and daddy-friendly diaper bag, Jill Cartwright started to doodle something completely different. The result? A brilliant, utilitarian bag that’s not just for diapers. It looks cool on both women and men, holds diapers or laptops, baby bottles or wine bottles, and rests comfortably on your shoulder thanks to a unique, ergonomic strap.

The shoulder strap in particular is what got Team Grommet most excited about these bags. It’s not a narrow strap but a wider piece of fabric, sort of like a “baby sling” that you can stretch across your shoulder and back to better distribute the weight. You’ll appreciate the difference the minute you try it on. (In fact, the comfortable strap is so popular, Go GaGa is now selling it individually so you can convert other bags.)

Go GaGa Bags come in three styles and six color combinations (some made of durable ballistic nylon, and some using recycled materials), and they’ve all got that amazing strap.

If your neck and shoulders had their own credit card, they’d have bought this already.

— Emily

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  • Go GaGa, multifunctional, utilitarian bags with sleek design and smart features
  • Patented ergonomic strap that distributes weight evenly across your back
  • Available in three styles – described below
  • The Slide Tote Bag / Diaper Bag
    • Available colors: black and olive
    • Tote bag can convert to messenger position
    • Interior divider attaches by velcro for added organization
    • Cushioned Changing pad and diaper wipe case included
    • Includes stroller straps
    • Holds a 14"laptop, textbooks or gym gear
    • Insulated side pockets water, babybottles or wine bottle
    • Dimensions: 17.25” L x 14.5” H x 5” W
    • Accessories included: Cushioned pad and shoulder pad with cell phone/iPod pocket
  • The Gondola Bag
    • Available colors: cayenne and eggplant
    • Everything Carrier
    • Insulated side pockets
    • Slim back pocket – for magazines, laptop, plane tickets
    • Dimensions: 21” L x 4” W x 13” H
    • Accessories included: Cushioned pad and shoulder pad with cell phone/iPod pocket
  • The Messenger Bag
    • Made of recycled material
    • Available colors: copper and blue
    • Front flap pocket
    • Extra-large carrying capacity fits 14” laptops, textbooks, or gym clothes
    • Fully insulated side pockets hold everything from sunglasses and cell phones to water or soda bottles
    • Dimensions: 17” L x 5.1” W x 15” H
    • Accessories included: Cushioned pad and shoulder pad with cell phone/iPod pocket
• See other Children Grommets
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