CART
Like so many good ideas, Go GaGa Bags were conceived on a cocktail napkin. Surrounded by new parents lamenting their inability to find a hip, comfortable, and daddy-friendly diaper bag, Jill Cartwright started to doodle something completely different. The result? A brilliant, utilitarian bag that’s not just for diapers. It looks cool on both women and men, holds diapers or laptops, baby bottles or wine bottles, and rests comfortably on your shoulder thanks to a unique, ergonomic strap.
The shoulder strap in particular is what got Team Grommet most excited about these bags. It’s not a narrow strap but a wider piece of fabric, sort of like a “baby sling” that you can stretch across your shoulder and back to better distribute the weight. You’ll appreciate the difference the minute you try it on. (In fact, the comfortable strap is so popular, Go GaGa is now selling it individually so you can convert other bags.)
Go GaGa Bags come in three styles and six color combinations (some made of durable ballistic nylon, and some using recycled materials), and they’ve all got that amazing strap.
If your neck and shoulders had their own credit card, they’d have bought this already.
— Emily