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An estimated 15 million people in the U.S. practice yoga. Many do it for the physical benefits; a stronger core, a lengthening in their posture, a more lithe body. Those who delve into the tenets of yoga know that at the heart of the practice is a need to live in peace with the Earth. This is where JadeYoga steps in to marry physical fitness and eco-friendliness.
JadeYoga makes mats using natural rubber, which is a renewable resource tapped from rubber trees. The company’s Jade mats contain no PVC, synthetic rubbers or other ozone-depleting substances. They’re made in the U.S. in compliance with all environmental and labor laws — which is important to company founder Dean Jerrehian (a former lawyer for the U.S. Environmental Protection Agency), who has worked to steer JadeYoga in a green direction. As part of that commitment to sustainability, JadeYoga formed a partnership with Trees for the Future and plants one tree for every Jade mat that is sold.
If that weren’t great enough, Jade mats are a step above the rest. Natural rubber works best where non-slip performance is crucial for safety. Just think of your sneakers, bicycle tires and those floor mats in industrial settings. In the yoga studio, natural rubber means no more slipping on your mat, even in downward dog, even when you’re really dripping. If you’re looking for comfort and performance in a yoga mat, look no further.
— Angella
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