CART
What if a team of scientists got busy solving your beauty problems? It’s happening at a company called Living Proof. You know this company is different because it’s located steps from the MIT campus in Cambridge, MA — a hotspot for research in biotech and other fields. These folks aren’t just beauty experts, they’re beauty PhDs!
The first problem under Living Proof’s microscope is frizzy hair. The team spent a year searching for an effective weapon in hair’s battle against frizz-triggering humidity. They found the molecule PolyfluoroEster — a frizz-fighter that’s lightweight but powerful. Living Proof’s No Frizz styling cream coats each strand of your hair, sealing it off from moisture. It also helps hair repel dirt, so you can go longer between shampoos.
This styling cream transforms the texture of your hair into a smoother, softer, just-from-the-salon look and feel. Straight or curly, Living Proof helps you create—and maintain—your perfect hairstyle, all day long. And, hey, for once, humidity won’t undo your ‘do. Bring on the dog days of August, we’ve got science on our side!
— Linda