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Once upon a time (about three years ago), Bonita Usher was camping with her family in Maine. When it came time to start the fire, the family searched the camp store for a firestarter. All they could find was a lump of wax and a wick in a Dixie Cup. It was homely, but worked surprisingly well — and it sparked an idea for Bonita.
She knew that most of her friends enjoyed fires both inside and out — but that they hated the ash and mess that came along with starting one. Bonita challenged herself to come up with a dependable and tidy fire starter that would look good on the hearth. The result: Delightful pine-tree shaped starters called The Maine Flame. They’re named for Maine, the woodsy state where Bonita lives and where fire starting is a year-round activity. Maine Flame Fire Starters are made from nothing but wax and kiln-fired sawdust, so they produce no yucky fumes.
To start a fire with a Maine Flame, you simply light it. Whoosh – instant flame! It’s as easy as lighting a candle. 
The Maine Flame will burn for about twenty minutes — plenty of time to start a roaring fire even with damp wood. Use them to start campfires and say goodbye to funky chemical smells and flying ash. Use them for a fire pit, for the fireplace – even pop a pack into your glove compartment in case you drive into a snowstorm. The Maine Flame is lasting, dependable, and convenient. And because they’re packaged so attractively, we think they make a warm and cozy hostess gift.
See the Maine Flame in action on our video. S’mores anyone?
— Rita