Unigo is one of those hit-yourself-on-the-head-why-didn’t-I-think-of-that brilliant concepts. (Seriously, there’s a big red mark on my forehead right now.) It’s an online, student-generated guide to colleges — and not another outdated directory lacking in detail, nor a glossy brochure that tells you only what the college would like you to hear. And it’s the brainchild of 26-year-old Jordan Goldman, who stealthily colllected tens of thousands of reviews from students at 250 schools over a two year period before launching the site.

This free website gives your college-bound kids a chance to find out what campus life is really like as told by other students. (Of course, Unigo editors read all comments and edit out inappropriate content, but negative reviews are part of the package, and never filtered out.)

A sophisticated search engine lets your kids look for reviews by kids just like them (for example, they could look to see what the English majors who play sports happen to think about Princeton). It’s a great way to get a little more background before making this big decision.

With more than 50 times the content of any printed publication, Unigo is a must-see resource for kids (and parents). Check it out!

— Emily L.

• Show Grommet Details
  • A free, online, student generated guide to North American colleges

  • A social network that includes reviews, videos, photos and a powerful search engine to do research on over 250 United States Colleges

  • 50 times the content of any existing printed publication

  • Brief overview by editor supported by unfiltered student reviews

  • Makes possible a “deeper” look at distant schools, previously impossible “look at” without travel
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