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Many of us have tried putting our kids’ reusable lunch totes in the freezer so the contents would stay cool until lunchtime at school. It helps a little, but most totes aren’t designed for freezing. This one is – and it’s much better at holding the cold than ordinary lunch bags.
The PackIt personal cooler is a gel-lined bag that can keep contents cold for up to 10 hours without the need for messy ice or bulky cold packs. It will cool room-temperature items, too. The PackIt folds, so it’s easy to store inside your freezer. Just pull it out when you’re ready to use it, fill it up, and you’re good to go. (It’s made from nontoxic, PVC-free and lead-free materials.)
PackIt is the invention of friends Jeannette Dirksen and Melissa Kieling, who came up with
the idea while brainstorming about how to keep their kids’ lunches cold. They wanted a solution that kept food cold all day, so the moms could salvage uneaten perishables rather than throw them away when the kids came home from school. It’s a simple solution that really works. When you want to keep food cold for school lunches, work lunches, after-school activities or travel, just PackIt in.
— Ann













